Events and Festivities

Free Parking for 5 Saturdays, starting November 24

Lighting of The Merry Maple – November 30th

The Amherst tradition continues!

3:00 PM – 4:00 PM – Fire Station Open House
4:00 PM – 6:00 PM – Hayrides at the Town Common by Muddy Brook Farm
4:00 PM – 7:00 PM – Storytelling – Solstice Themed – at the Amherst History Museum (Strong House), Crafts, and Visit with Santa.
Storytelling with Julie Stepanek at 4 PM, reading Lucia and the Light by Phyllis Root; The Longest Night by Marion Dane Bauer and Bear’s Winter Party by Deborah Hodge
4:30 PM – Live Performance by Amherst Regional High School Chorale and Hurricane Singers
5:00 PM – Merry Maple Tree Lighting
5:00 PM – 5:15 – Performance by the DQ –  Amherst College’s A Capella Group
5:15 PM – Minute Man Marching Band and Santa Arrive
6:00 PM – 7:00 PM – Visit with Santa at the Amherst History Museum (Strong House)

Pack the Sack – Saturday, December 1st

Saturday, December 1st is downtown sales day! 20% off single item, entire purchase or gift certificates. Updates and info at: Pack the Sack Details

Bring your own sack to pack or stop by the Visitors Center to pick up your own sack!

Honk and Stroll with the band Prone to Mischief – making appearances at businesses beginning at Noon.

Santa & Elf will be downtown to spread cheer and candy canes.

December 6 – 21

 The Toy Box

The Toy Box

December 1st – 17th marks the dates of our Holiday Window Decorating Competition! Take a stroll before or after the Merry Maple festivities and take a look at the handiwork of our fabulous downtown business owners, staff, and student artists.

An online poll will be available on this website, so check back for details! Holiday Window Contest 2017

Holiday Window Decorating Contest


Our Free Winter Holiday Concert with the Amherst Community Band takes place on December 15th, 4 pm at Mercy House, 365 N Pleasant St, Amherst, MA (the UMass Department of Communication Disorders).

Parking available across the street at 358 North Pleasant Street (entrance on Fearing Street) and the UMass parking lot on Butterfield Terrace.