Events and Festivities

Free Parking for 5 Saturdays, starting November 25

Merry Maple Lighting – December 1st

This beloved Amherst tradition takes place Friday, December 1st from 3 – 6 p.m. Open House at the Central Fire Station. Hayrides from 4 – 6 pm. The UMass Marching Band plays holiday favorites while the Amherst Middle School chorus fills the afternoon with well-known songs. Horse drawn carriage rides around the town commons and cider and donuts completes the fun!

Santa this year will be Northwestern District Attorney Dave Sullivan and will be in attendance at the Visitors Information Center at 5:30 p.m. Stop by and take your picture with Santa!

Co-Sponsored by Amherst Area Chamber of Commerce, TD Bank, Atkins Farms Country Market, Muddy Brook Farm, and Insomnia Cookies

Pack the Sack – Saturday, December 2nd

Saturday, December 2nd is downtown sales day! 20% off single item, entire purchase or gift certificates. Updates and info at: Pack the Sack Details

Bring your own sack to pack or stop by the Visitors Center to pick up one of our canvas BID Amherst Downtown, Shop Local bags!

Santa and a merry Elf will be at the Visitors Center from 1 – 3 pm handing out candy canes and good cheer and the Dixie 6, a Dixieland Jazz band will be playing lively fun music.

Free Parking and Gift Wrapping at the First Congregational Church from 12 – 4 pm plus an Open House!

Holiday Window Decorating Contest

December 1 – 17th

December 1st – 17th marks the dates of our Holiday Window Decorating Competition! Take a stroll before or after the Merry Maple festivities and take a look at the handiwork of our fabulous downtown business owners, staff, and student artists.

An online poll will be available on this website, so check back for details! Holiday Window Contest 2017

Flash Mob Caroling

Come with your friends and family, neighborhood or civic group and meet under the Merry Maple Tree at noon on Saturday, December 16th and stroll through town singing holiday favorites!

Bring a kazoo, bells or other fun instruments and make some merry.


Our Free Winter Holiday Concert takes place on Sunday, December 17th from 4 – 6 pm at The Pacific Lodge, 99 Main Street. Conductor Timothy Todd Anderson conducts your friends and neighbors in a rousing, endearing, familiar tribute to the season. Last year’s repertoire featured Sleigh Ride, A Charle Brown Christmas, Babes in Toyland and other popular songs.