December 2nd, Saturday, Come Downtown and Pack the Sack!

Stop by and See Santa and Elf at The Visitors Information Center from 1 – 3 pm. Tap your toes to the sensational sounds of The Dixie 6, a Dixieland Jazz Band. Free treats! 

Free Parking for Pack the Sack and Free Gift Wrapping at the First Congregational Church from Noon – 4 pm at their Open House. Free gift-wrapping, hot chocolate, and cookies.Tours of the newly renovated space, including a lift, and new bathrooms!

A. J. Hastings
45 South Pleasant Street Amherst Center   413-253-2840
A. J. Hasting website
A.J. Hastings is a third-generation owned-and-operated family business providing for the local community since 1914. They stock Amherst College and University of Massachusetts collegiate clothing and memorabilia. They are also the go-to place for stellar wrapping paper and cards for every occasion. It is a great first-minute gift go to with something for everyone.

20% Off Single Purchase

8 Main Street, Amherst Center   413-256-1547

Amherst Books Website
Downtown’s Independent Bookseller with new releases, classics, and used books. Academic and esoteric, magazines, gifts and more! Author visits, poetry readings and more events. They give excellent advice on what to read.

20% Off Individual Purchase

Amherst Laser & Skin Care Center
264 North Pleasant St  Amherst Center   
Amherst Laser and Skin Care Center website

New England can be a challenge to skin. Amherst Laser & Skin Care Center has some wonderful solutions. Facials, peels, and more intensive treatments are provided here. “Our goal is to provide our clients with a truly rejuvenating experience in a restorative setting, supported by our knowledgeable staff. We are constantly striving to exceed your expectations while promoting your best interests”

​20% OFF Gift Certificates AND skin care products

Balance Amherst
1 Boltwood Walk, Amherst Center     413-992-2262
Balance Amherst Website

Balance Amherst provides pre-made meals with excellent nutritive value that includes proportions and calorie counts while consistently delivery well prepared, delicious food in exciting combinations. Customers and clients can order meals based on specific dietary needs and Balance Amherst will focus on the best ingredients mixed with delicious spices that will taste good & make you feel good!

20% Off Prepared Meals

Bart’s Ice Cream  Amherst
103 N Pleasant St #1  Amherst Center


Bart’s was a staple in Amherst for many years and they are back. “Buying local means more than just buying food and other products and services from businesses in your town. It means patronizing the places that are committed to bettering your community. That’s what Barts has always been about. When we succeed, it’s not just about our business growing, it’s about the communities that support us thriving as well.”  Here’s more good news: Mass Mocha, Orange Dutch Chocolate and Three Geeks and a Redhead are available for sundaes! (you can also buy the pints in store.)

20% Off Gift Certificate

The Blue Marble
191 North Pleasant Street   Amherst Center   413-253-0328

The Blue Marble website

Fair trade and unique gifts from locales spanning the globe, this shop has it all! “Ahhh We LOVE the holidays and we LOVE helping you navigate your way through them. Beginning in November of each year we start the parade of heirloom quality Menorahs, Christmas ornaments from around the world and hand chosen gift options for your holiday. Our goal is to have something wonderful for anyone who may appear on your gift list and we appreciate the challenge of helping you find the perfect treasure for even the hardest to please person on that list. Come on in and let us help…”

20% Off Entire Purchase, Excluding All Jewelry

Bistro 63
63 N Pleasant St, Amherst Center     413-259-1600

Bistro 63 website

Open 7 days a week in the heart of downtown. “We have been serving our community since 1999. We make regional food with global inspirations using local and organic ingredients whenever possible. Our craft cocktail program will take you back in time and your taste buds to new places. Three different dining spaces can accommodate any occasion of any size. Reservations are recommended for parties of 4 or more.”

Free Spirit, Beer, or Wine Tasting for 2 with every gift card purchase of $150 or more. 
All other denominations can enter a raffle to win a tasting, with 1 in every 10 purchasers being chosen throughout the day!
Tasting are transferable as gifts to other individuals and may be redeemed any weekday
Must be used by January 31st, 2018, (no exceptions)
Both guests will receive the same type (spirit, wine, or beer) tasting of their choice
To redeem the tastings guests should call the restaurant at (413) 259-1600 to set up a reservation for the tasting, and must state that they are redeeming the tasting.
Reservations are subject to availability. Tasting reservations cannot be made during peak hours (See host for details).

Catch My Thrift
11 East Pleasant Street   Amherst Center   413-992-8575
Catch My Thrift FB page

An upscale thrift store, everything from soup to nuts, decorative items, furniture, jewelry, clothing, household and art work. Something for everyone!

20 % Off Entire Purchase

The Chopping Block Salon
40 Main Street                Amherst Center           413-253-2100

The Chopping Block Salon is a small hairstyling business in the heart of Amherst. It is open for walk-ins and gladly accommodates the ever-changing demographic of students as well as local residents. The Chopping Block Salon employs professional and friendly stylists with a range of experience and offers them education to maintain and advance skills. The Salon has proudly offered seven years of affordable and valuable services to our community. From all of us at The Chopping Block Salon, we extend a warm holiday welcome. Hope to see you soon!


32 Main Street   Amherst Center   413-256-4200
Clay’s website

Shop Clay’s this fall and winter season and live your life in comfort and style!

Clay’s is a New England phenomenon with 9 stores in New Hampshire, Vermont and Massachusetts. “We have comfortable styles in wonderful fabrics that fit and flatter every body. This fall and winter is all about looking great and feeling comfortable. The brands we are featuring this season have a perfect combination of fit and fashion – comfortable, versatile clothing for real women with busy lives. Clay’s makes getting dressed fun and easy! Stop by one of our locations and let us help you find your best look.”

20% Off One Regularly Priced Item

Crazy Noodles Cafe
36 Main Street    Amherst Center    413-253-3287
Crazy Noodles website

Crazy Noodles is a favorite of students and residents serving an eclectic fusion of both Thai and Italian cuisine. The chefs are happy to accommodate vegetarian, vegan and gluten sensitive diets. “We offer a variety of dishes suitable for every palate and pride ourselves in using only the freshest of ingredients in our dishes.”

20% Off Gift Certificates of $10 or more.

Elements Hot Tub & Spa
373 Main Street   Amherst Center    413-256-8827
Elements Hot Tub Spa

An amazing day spa that offers  five beautiful, private rooms with state-of-the-art Hot Tubs, Far Infrared Saunas, and Steam room (with or without aromatherapy.) Individual and Couples Massage with dedicated, experienced, licensed therapeutic massage practitioners, and facials with licensed aestheticians “A place of beauty & serenity, created to be a sanctuary for body, mind & spirit. A place for healing, for celebrating, for reviving, for You. Elements Hot Tub Spa is an independent, locally-owned spa, located in Amherst, MA, founded in 2007 by Jeff and Diana Krauth.”

20% off Gift Certificates, not for use day of sale for example the 20% discount may not be used on “membership packages” (our “buy 5 get one free” package), or with other discounts or offers (student discounts, for example.)

Emily Dickinson Museum
280 Main Street    Amherst Center    413-542-8161

Emily Dickinson Museum website

This wonderful museum also has a fantastic gift shop with artwork, posters, literature and more celebrating the life and work of Emily Dickinson as well as the work of regional writers, poets, and artists

20 % Off Individual Purchase, restrictions may apply 

30 Boltwood Walk  #1       Amherst Center     413-835-0372
Fratelli’s website

Fratelli’s is an Italian restaurant located in Amherst, Massachusetts across from the town hall clock tower. Our vision is for all of our guests to have a casual fine dining experience in the heart of downtown Amherst, Massachusetts.  We serve a variety of pasta dishes as well as traditional Italian sautéed appetizers and entrees. At Fratelli’s Ristorante Italiano we make sure to provide high quality food, spirits and service for all of your special occasions.

20% Off Gift Certificates

Fretted Instrument Workshop
49 South Pleasant Street, 2nd Floor      Amherst Center   413-256-6217
Fretted Instrument website

A landmark store with the largest inventory of acoustic stringed instruments in New England. You’ll never believe who you’ll see coming down those stairs!  An ever-changing selection of new and used acoustic instruments, a quiet retail studio, knowledgeable and personable staff make Fretted Instrument a wonderful experience.

20 % off Accessories 


Fresh Side Cafe
39 South Pleasant Street     Amherst Center    413-256-0296
Fresh Side FB page

Fresh Side offers pan-Asian cuisine with tea rolls, noodles, soups  as well as a daily brunch (with amazing salmon Eggs Benedict!) The atmosphere is warm and inviting.

20% Off Gift Certificates, not for use on day of purchase.

Glazed Doughnut Shop
19 North Pleasant Street       Amherst Center   413-230-6811
Glazed Doughnut website

Gourmet doughnuts with amazing, eclectic toppings and combinations. Vegan and gluten-free options available. A true Pioneer Valley original.

20 % Off Gift Cards, $10 minimum

Henion Bakery
174 North Pleasant Street     Amherst Center    413-253-4909
Henion Bakery website

n offering a wide variety of fresh scratch-baked goods. 
  • Providing the community with a place to meet.
  • Indigo Coffees by the cup or pound.
  • Birthday, Wedding, and Special Occasion cakes.
  • Hearth baked whole grain breads using unbleached and unbromated flours.
  • All are made with unsalted butter, local eggs, and local milk

20 % Off Purchase of One Gift Certificate

Hope & Feathers
319 Main Street     Amherst Center    413-835-0197
Hope & Feathers website

J. Austin Antiques and Jewelers
31 South Pleasant Street         Amherst Center      413-253-3986
J. Austin Antiques website

J. Austin Antiques is a store dedicated to the American Arts and Crafts period with an ever-changing selection of mission furniture, art pottery, period art work and decorative items. J. Austin Jewelers offers distinctive estate jewelry for truly one-of-a-kind gifts.

20 % Off Single Purchase, restrictions may apply

Johnny’s Tavern
30 Boltwood Walk                        Amherst Center                 413-230-3818
Johnny’s Tavern

Judie’s Restaurant
51 North Pleasant Street                     Amherst Center          413-253-3491
Judie’s website

Judie’s Restaurant has been an institution in historic downtown Amherst since 1977. A great window on downtown Amherst, Judie’s signature menu item is the Popover.

20 % Off Gift Certificate, not redeemable day of purchase

Laughing Dog Bicycles 
63 South Pleasant Street (rear)       Amherst Center      413-253-7722
Laughing Dog Bicycles

In downtown Amherst for over 30 years, this full-service bicycle shop offering sales of new bicycles, clothes, trainers and cycling gear. Repair and service a specialty. From saddle to bell and spoke, Laughing Dog Bicycles has you covered. Knowledgeable and friendly staff have excellent advice on where to ride in the Pioneer Valley.


20% off Entire Purchase (restrictions may apply, see store for specifics)

M&M Links
236 North Pleasant Street     Amherst Center   877-226-9793
M&M Links website

“M&M LINKS started in September 2003. It came about after an extraordinary trip to Africa in the summer of 2003. We traveled to Zimbabwe and Johannesburg, and walked to the border of Zambia. We visited an Ndelbele village where women were making beaded aprons (lighabi) and beaded hoops (glowani). This experience led us to explore the art of jewelry making from different parts of the world. We specialize in handcrafted jewelry. Our designs are handcrafted using unique and exotic semi-precious, wood, bone, and clay. Our jewelry is exhibited in various festivals and fairs, pageants, bazaars, and special events covering from Upstate New York, down the east Coast to Florida.”

20 % Off Entire Purchase, Restrictions May Apply

Miss Saigon
96 N Pleasant St # 5    Amherst Center    413-253-9988
Miss Saigon website

Cozy BYOB eatery serving traditional Vietnamese soups, sandwiches & other specialties. The Pho soup is spectacular and warms the soul on a cold day.


20 % Off Gift Certificates, restrictions may apply 

Osteria Vespa
28 Amity Street | Unit 1G  1- 413-230-3194
Osteria Vespa Website

Vespa’s menu is inspired by the history and culture of northern Italy, primarily Tuscany, and the Mediterranean.  Pasta is made daily.  Sauces are made from scratch with the highest quality ingredients.  Most meats are sourced locally when possible: Pork from Vermont, New Hampshire and the Hudson River Valley, cage-free chickens from Pennsylvania, quail and rabbit from Vermont, lamb and beef from Vermont and New Hampshire.  The butchering of large cuts of meat, including veal, pork and lamb, are done in our kitchen.  All seafood and shellfish are sourced from the Atlantic.  We use classic Italian cheeses for cooking and cheese plates as well as artisanal Italian style cheeses from Massachusetts, Vermont and New Hampshire cheese makers.  Some of Vespa’s salami is made locally as well as in our own kitchen, including pates, terrines, sausages and cured meats.  Mustard, pickles and relishes are also made in the restaurant’s kitchen.

20% Off Gift Certificates – Not Redeemable on December 2nd.

red door salon
55 South Pleasant Street      Amherst Center    413-345-3647
Red Door Salon website

NEW to Amherst, Massachusetts! The red door salon is a full-service hair salon dedicated to delivering professional quality services at realistic prices. The talented stylists at red door are experienced in providing a wide range of beauty services – from textured men’s haircuts all the way to hand-painted balayage highlights. The team works at continually improving its skills to be sure that clients always have the hair they desire!

20 % Off Select Products 

Sei Bella Salon
49 Boltwood Walk            Amherst Center          413-259-1011
Sei Bella Salon website

“At Sei Bella Salon our hair stylists are ready to serve you in a warm, inviting and relaxed setting designed to make you feel comfortable and beautiful. Sei Bella means “beautiful you” and our professional and educated stylists work hard to provide you with the very best hair styling to ensure your complete satisfaction.”

20 % Off Select Products

Stamell Stringed Instruments
18 Kellogg Avenue             Amherst Center         413-256-0936
Stamell Stringed Instruments website

For over 28 years, STAMELL STRINGED INSTRUMENTS has been dedicated to making, dealing, appraising, and restoring the finest violin family instruments in the world. As our customer, you will be assured by our guarantee of each instrument that we  restore or sell, as well as our guaranteed trade-back policy.  Your investment is safe, and your satisfaction is paramount.

20 % Off Gift Certificates

Sound Health Bodyworks
30 Boltwood Walk         Amherst Center         413-658-5782

Sound Health Bodyworks website

Healing with the support of massage therapy, sound healing and shiatsu. A warm atmosphere, relaxing music, healing sounds and strong intuitive touch. Treat yourself or those you love to some wonderful healing therapy.

20 % Off Gift Certificates

Subway Amherst
4 Main Street, Cooks Block 1 A · (413) 256-1919   Subway Amherst website


20% Off Purchases Day of December 2nd.

The Pub
15 East Pleasant Street            Amherst Center        413-549-1200
The Pub website

The Pub’s menu has evolved and expanded through the years, but their philosophy remains the same — great food and friendly service!

20 % Off Gift Certificates, restrictions may apply


The Lord Jeffrey Inn
30 Boltwood Avenue         Amherst Center      1-800-742-0358
The Lord Jeffrey Inn website

In the heart of New England, where the lush, maple-lined lawn of Amherst Common meets the campus of Amherst College, the historic Lord Jeffery Inn has been a treasured landmark hotel in Western Massachusetts since 1926. “The Jeff” remains the destination of choice for returning Five Colleges alumni, visiting parents and travelers seeking a classic New England experience. Recognized as a Silver LEED Certified hotel and member of Historic Hotels of America, The Lord Jeffery Inn remains dedicated to both environmental sustainability and historic preservation.

GIFT CARD SALE –  BUY $50 get $10 Off and Buy $100 get $20 Off

The Toy Box
201 North Pleasant Street      Amherst Center     413-256-TOYS (8697)

The Toy Box

The TOY BOX is THE family fun store of Amherst, MA. Our store has a dynamic environment where kids and adults are encouraged to PLAY! We pride ourselves on our high level of service and hand picked product.
Stop on by, you will LOVE The TOY BOX!

20% off everything in the store (not only one item but the entire purchase) for not one but TWO DAYS!  Friday Dec 1 & Sat Dec 2! Gift Card Purchases Not Included in Sale. 

187 North Pleasant Street          Amherst Center         413-253-2563
Zanna website

A city style store in a little downtown. We toss clothes over dressing room doors, fit shoes, give honest advice and lots of TLC. We’ve created lasting friendships for over FORTY years.

20% Off Any Single Item – Applies to in-store and in-person purchases only. Does not include gift cards. 20% off item cannot be combined with any other offers or promotions. Exclusions May Apply. All sales final.