What is Red Ticket Month?

The Amherst BID and Chamber invite and encourage locals and visitors to SHOP & EAT LOCAL!!! This holiday season for every $25 spent at a participating business in downtown Amherst they will give you a red ticket! 

 After a full month of opportunities to SUPPORT LOCAL we are inviting all, on December 21st at 3pm to come down to Kendrick Park where Muddy Brook Farm’s Horse Drawn Carriage will be filled with the “twin” red tickets from money spent and kept local. On December 21st, at random, 5 tickets will be chosen: the first 4 winners with matching numbers and ticket in hand will win $250 and the final 5th ticket will win $1,000!!! 

The evening will be filled with music with a walk up North Pleasant with the Dixieland Swing Band, Prone to Mischief, leading the way on our first annual child and grown-up friendly Hot Cocoa Crawl! 

This event is free for the local businesses and to all who participate, there are no raffle tickets “for sale”. This event and drawing are purely a community builder as well as a reminder and reason to KEEP IT LOCAL over the Holiday Season! 

What if I will not be here on December 21st?
You must be present to win. If you will NOT be here PLEASE shop and eat local and donate your tickets to an Amherst area nonprofit or give to a friend, family member or neighbor, and perhaps, they will win!  

****You must have your ticket with you to win! All tickets will be numerical with no duplicates! An organization method will help you find your winning # and save time. 

The event is FUN for the whole family, a great reason to come out of the house with the kids, grandparents, siblings and friends and see friends both new and old on the Kendrick Park Green! 


December 7, Saturday – Come Downtown, Save and Celebrate!

Santa and Elf Stroll from 12 – 1 pm

Free Downtown Parking for 4 SATURDAYS:
November 30 – December 21st 


A. J. Hastings
45 South Pleasant Street Amherst Center   413-253-2840
A. J. Hasting website
A.J. Hastings is a third-generation owned-and-operated family business providing for the local community since 1914. They stock Amherst College and University of Massachusetts collegiate clothing and memorabilia. They are also the go-to place for stellar wrapping paper and cards for every occasion. It is a great first-minute gift go to with something for everyone.

20% Off Single Purchase (2019)

8 Main Street, Amherst Center   413-256-1547

Amherst Books Website
Downtown’s Independent Bookseller with new releases, classics, and used books. Academic and esoteric, magazines, gifts and more! Author visits, poetry readings and more events. They give excellent advice on what to read.

(2019) 20% Off All Purchases, excludes special orders, gift certificates, bus tickets

Amherst Laser & Skin Care Center
264 North Pleasant St  Amherst Center   
Amherst Laser and Skin Care Center website

New England can be a challenge to skin. Amherst Laser & Skin Care Center has some wonderful solutions. Facials, peels, and more intensive treatments are provided here. “Our goal is to provide our clients with a truly rejuvenating experience in a restorative setting, supported by our knowledgeable staff. We are constantly striving to exceed your expectations while promoting your best interests”

​20% OFF Gift Certificates AND skin care products (2019)

Bart’s Ice Cream  Amherst
103 N Pleasant St #1  Amherst Center


Bart’s was a staple in Amherst for many years and they are back. “Buying local means more than just buying food and other products and services from businesses in your town. It means patronizing the places that are committed to bettering your community. That’s what Barts has always been about. When we succeed, it’s not just about our business growing, it’s about the communities that support us thriving as well.”  Here’s more good news: Mass Mocha, Orange Dutch Chocolate and Three Geeks and a Redhead are available for sundaes! (you can also buy the pints in store.)

20% “Plated Desserts & Smoothies” –  Lava Cake, Flourless Chocolate Cake, and Pumpkin Cheesecake and “Flights of Ice Cream” 4 mini mason jars of flavors of choice with 2 toppings/sauces on the side. GIFT CERTIFICATES. 

The Black Sheep Deli
79 Main St, Amherst, MA

Established in 1986, this downtown icon has served The Pioneer Valley area with an uncompromising commitment to quality food. The Black Sheep Cafe is a delicatessen, all-butter scratch bakery, café, gourmet food purveyor, and full service caterer.

20% off Gift Certificates, valid after December 25th

Bistro 63
63 N Pleasant St, Amherst Center     413-259-1600

Bistro 63 website

Open 7 days a week in the heart of downtown. “We have been serving our community since 1999. We make regional food with global inspirations using local and organic ingredients whenever possible. Our craft cocktail program will take you back in time and your taste buds to new places. Three different dining spaces can accommodate any occasion of any size. Reservations are recommended for parties of 4 or more.”

20% Off Gift Cards, not redeemable day of, maximum purchase $500

32 Main Street   Amherst Center   413-256-4200
Clay’s website

Shop Clay’s this fall and winter season and live your life in comfort and style!

Clay’s is a New England phenomenon with 9 stores in New Hampshire, Vermont and Massachusetts. “We have comfortable styles in wonderful fabrics that fit and flatter every body. This fall and winter is all about looking great and feeling comfortable. The brands we are featuring this season have a perfect combination of fit and fashion – comfortable, versatile clothing for real women with busy lives. Clay’s makes getting dressed fun and easy! Stop by one of our locations and let us help you find your best look.”

20% Off One Regularly Priced Item, does not include gift certificates or any other special offers (2019)


196 N Pleasant St                              Amherst Center               (413) 256-3440
Casimir Kocot Salon

20 % Off Gift Certificates and Products 

Update your look with hair services from Casimir Kocot Salon. From a simple haircut to dramatic hair coloring, we do it all. Our salon also offers waxing services.

Crazy Noodles Cafe
36 Main Street    Amherst Center    413-253-3287
Crazy Noodles website

Crazy Noodles is a favorite of students and residents serving an eclectic fusion of both Thai and Italian cuisine. The chefs are happy to accommodate vegetarian, vegan and gluten sensitive diets. “We offer a variety of dishes suitable for every palate and pride ourselves in using only the freshest of ingredients in our dishes.”

20% Off Gift Certificates, not for use on December 7 

Elements Hot Tub & Spa
373 Main Street   Amherst Center    413-256-8827
Elements Hot Tub Spa

An amazing day spa that offers  five beautiful, private rooms with state-of-the-art Hot Tubs, Far Infrared Saunas, and Steam room (with or without aromatherapy.) Individual and Couples Massage with dedicated, experienced, licensed therapeutic massage practitioners, and facials with licensed aestheticians “A place of beauty & serenity, created to be a sanctuary for body, mind & spirit. A place for healing, for celebrating, for reviving, for You. Elements Hot Tub Spa is an independent, locally-owned spa, located in Amherst, MA, founded in 2007 by Jeff and Diana Krauth.”

~ 20% Off any Single Item from our Gift Shop on December 7, 2019

~ 20% Discount on Gift Certificates to Elements Hot Tub Spa.

  • Not valid day of sale.
  • Not valid on purchases of already discounted 6-visit packages (“memberships”)
  • Not valid with other coupons, student, military, or other discounts

Emily Dickinson Museum
280 Main Street    Amherst Center    413-542-8161

Emily Dickinson Museum website

This wonderful museum also has a fantastic gift shop with artwork, posters, literature and more celebrating the life and work of Emily Dickinson as well as the work of regional writers, poets, and artists

20 % Off Individual Purchase, restrictions may apply 

Fretted Instrument Workshop
49 South Pleasant Street, 2nd Floor      Amherst Center   413-256-6217
Fretted Instrument website

A landmark store with the largest inventory of acoustic stringed instruments in New England. You’ll never believe who you’ll see coming down those stairs!  An ever-changing selection of new and used acoustic instruments, a quiet retail studio, knowledgeable and personable staff make Fretted Instrument a wonderful experience.

20 % off Accessories 


Fresh Side Cafe
39 South Pleasant Street     Amherst Center    413-256-0296
Fresh Side FB page

Fresh Side offers pan-Asian cuisine with tea rolls, noodles, soups  as well as a daily brunch (with amazing salmon Eggs Benedict!) The atmosphere is warm and inviting.

20% Off Gift Certificates, not for use on day of purchase. (2019)

Glazed Doughnut Shop
19 North Pleasant Street       Amherst Center   413-230-6811
Glazed Doughnut website

Gourmet doughnuts with amazing, eclectic toppings and combinations. Vegan and gluten-free options available. A true Pioneer Valley original.

20 % Off Gift Cards, $10 minimum

Henion Bakery
174 North Pleasant Street     Amherst Center    413-253-4909
Henion Bakery website

n offering a wide variety of fresh scratch-baked goods. 
  • Providing the community with a place to meet.
  • Indigo Coffees by the cup or pound.
  • Birthday, Wedding, and Special Occasion cakes.
  • Hearth baked whole grain breads using unbleached and unbromated flours.
  • All are made with unsalted butter, local eggs, and local milk

20 % Off Purchase of One Gift Certificate, Please not for use Day Of!


Inn On Boltwood         30 Boltwood     413-835-2007

Inn on Boltwood

20 % Off Overnight Room  Sunday thru Thursday Only. Valid thru June 2020.

In the heart of New England, where the lush, maple-lined lawn of Amherst Common meets the campus of Amherst College, the historic Inn on Boltwood, formerly The Lord Jeffery Inn, has been a treasured landmark hotel in Western Massachusetts since 1926. Inn on Boltwood remains the destination of choice for returning Five Colleges alumni, visiting parents, and travelers seeking a classic New England experience. Recognized as a Silver LEED Certified hotel and member of Historic Hotels of America, Inn on Boltwood remains dedicated to both environmental sustainability and historic preservation.

Each of our 49 guest rooms is unique. Guests enjoy modern comforts such as pillow-top mattresses, high thread count linens, complimentary WiFi and flat screen HD televisions in a historic New England setting. Our full-service contemporary Amherst restaurant, 30Boltwood, offers an innovative menu featuring farm-to-table cuisine and masterfully-crafted cocktails.


One East Pleasant Street                            Amherst Center                         413-327-8000

Award-Winning Sushi & Ramen
Amazing Bar

Iya Sushi Amherst

Restrictions May Apply

J. Austin Antiques and Jewelers
31 South Pleasant Street         Amherst Center      413-253-3986
J. Austin Antiques website

J. Austin Antiques is a store dedicated to the American Arts and Crafts period with an ever-changing selection of mission furniture, art pottery, period art work and decorative items. J. Austin Jewelers offers distinctive estate jewelry for truly one-of-a-kind gifts.

20 % Off Single Purchase, restrictions may apply (2019)

Johnny’s Tavern
30 Boltwood Walk                        Amherst Center                 413-230-3818
Johnny’s Tavern

Judie’s Restaurant
51 North Pleasant Street                     Amherst Center          413-253-3491
Judie’s website

Judie’s Restaurant has been an institution in historic downtown Amherst since 1977. A great window on downtown Amherst, Judie’s signature menu item is the Popover.

20 % Off Gift Certificate, not redeemable day of purchase

Laughing Dog Bicycles 
63 South Pleasant Street (rear)       Amherst Center      413-253-7722
Laughing Dog Bicycles

In downtown Amherst for over 30 years, this full-service bicycle shop offering sales of new bicycles, clothes, trainers and cycling gear. Repair and service a specialty. From saddle to bell and spoke, Laughing Dog Bicycles has you covered. Knowledgeable and friendly staff have excellent advice on where to ride in the Pioneer Valley.


20% off Entire Purchase (restrictions may apply, see store for specifics)

Levellers Press

71 S Pleasant St.           Amherst Center   (413) 992-7408        

Levellers Press

20% Off Levellers Press Titles Only

Levellers Press, formed by the worker-owners of Collective Copies in 2009, comes from a completely different direction to a publishing world in flux. We have witnessed a revolution in imaging technology from the first analog color copiers, to Xerox Docutechs in the 1990s, to today’s 2400 dpi Xerox Docucolors printing on sheets as large as 13 x 19 inches. Unwieldy graphic files and slow computer processing have given way to lean Adobe Acrobat documents, high speed scanners and speedier RIPs (rasterized image processing).Our core business allows us to own this new technology, including the bindery equipment that completes a high quality print-on-demand publication. We find ourselves embedded in the rich political and cultural environment of Western Massachusetts where many worthy manuscripts go unpublished. As Levellers Press, we hope to provide a ready vehicle for authors whether we publish their work or help in a self-publishing effort. We have worked successfully with authors and publishers all over the U. S. and welcome all inquiries.

M&M Links
236 North Pleasant Street     Amherst Center   877-226-9793
M&M Links website

“M&M LINKS started in September 2003. It came about after an extraordinary trip to Africa in the summer of 2003. We traveled to Zimbabwe and Johannesburg, and walked to the border of Zambia. We visited an Ndelbele village where women were making beaded aprons (lighabi) and beaded hoops (glowani). This experience led us to explore the art of jewelry making from different parts of the world. We specialize in handcrafted jewelry. Our designs are handcrafted using unique and exotic semi-precious, wood, bone, and clay. Our jewelry is exhibited in various festivals and fairs, pageants, bazaars, and special events covering from Upstate New York, down the east Coast to Florida.”

20 % Off Entire Purchase, Restrictions May Apply (2019 Offer)

 20 % Off

20 % Off

Mystery Train Records

178 North Pleasant Street  Amherst Center

20% Off Single Purchase

Mystery Train Records is a used record store that’s been in business since 1996. In addition to rare, hard-to-find vinyl in ALL genres, this oasis of authentic has CDs, amazing used books, rare and delightful movies, retro decorations and more. Amazing, knowledgeable owners. 

Miss Saigon
96 N Pleasant St # 5    Amherst Center    413-253-9988
Miss Saigon website

Cozy BYOB eatery serving traditional Vietnamese soups, sandwiches & other specialties. The Pho soup is spectacular and warms the soul on a cold day.


20 % Off Gift Certificates, restrictions may apply 

Osteria Vespa
28 Amity Street |    Unit 1G              1- 413-230-3194
Osteria Vespa Website

Vespa’s menu is inspired by the history and culture of northern Italy, primarily Tuscany, and the Mediterranean.  Pasta is made daily.  Sauces are made from scratch with the highest quality ingredients.  Most meats are sourced locally when possible: Pork from Vermont, New Hampshire and the Hudson River Valley, cage-free chickens from Pennsylvania, quail and rabbit from Vermont, lamb and beef from Vermont and New Hampshire.  The butchering of large cuts of meat, including veal, pork and lamb, are done in our kitchen.  All seafood and shellfish are sourced from the Atlantic.  We use classic Italian cheeses for cooking and cheese plates as well as artisanal Italian style cheeses from Massachusetts, Vermont and New Hampshire cheese makers.  Some of Vespa’s salami is made locally as well as in our own kitchen, including pates, terrines, sausages and cured meats.  Mustard, pickles and relishes are also made in the restaurant’s kitchen.

20% Off Gift Certificates – Not Redeemable on December 7

Pasta E Basta 
26 Main St., Amherst, MA 01002
(413) 256-3550

Pasta E Basta


20% Off Gift Certificates – not for use on December 7 

Sei Bella Salon
49 Boltwood Walk            Amherst Center          413-259-1011
Sei Bella Salon website

“At Sei Bella Salon our hair stylists are ready to serve you in a warm, inviting and relaxed setting designed to make you feel comfortable and beautiful. Sei Bella means “beautiful you” and our professional and educated stylists work hard to provide you with the very best hair styling to ensure your complete satisfaction.”

20 % Off Aveda Products (2019)

The Toy Box
201 North Pleasant Street      Amherst Center     413-256-TOYS (8697)

The Toy Box

The TOY BOX is THE family fun store of Amherst, MA. Our store has a dynamic environment where kids and adults are encouraged to PLAY! We pride ourselves on our high level of service and hand picked product.
Stop on by, you will LOVE The TOY BOX!

2019 Offer: 20% off everything in the store (not only one item but the entire purchase) for not one but TWO DAYS!  Friday, December 6 & Sat Dec 7! Gift Card Purchases Not Included in Sale. 


25 N Pleasant St
Amherst, Massachusetts 01002

(413) 256-5421



Unnameable Books
48 N. Pleasant St (basement)   Amherst, Massachusetts 01002
(413) 253-0325
Unnameable Books

20% Off Entire Purchase & Gift Certificates

187 North Pleasant Street          Amherst Center         413-253-2563
Zanna website

A city style store in a little downtown. We toss clothes over dressing room doors, fit shoes, give honest advice and lots of TLC. We’ve created lasting friendships for over FORTY years.

20% off one single item (not including gift certificates).  Discount cannot be combined with any other offer or promotion, and or Zanna Reward Certificates.


Henion Bakery
Cocoa made with chocolate ganache 


The Spoke
Peppermint Patty Hot Cocoa (with Schnapps)
Mocha Cocoa – (Vodka/kahlua)