Small Business Saturday — Nov 29
Kick off the season by pledging to shop local in downtown Amherst, where boutiques, bookstores, galleries, and eateries are ready with special finds, friendly service, and festive vibes. Explore gift ideas you will not see anywhere else, enjoy treats and surprises along the way, and feel great knowing every purchase strengthens neighborhood jobs and character all week long.
Lighting of the Merry Maple — Dec 5
Join the community for a magical evening as the Town Common sparkles to life and downtown becomes a winter wonderland. Savor music, warm drinks, and the joyful countdown to the tree lighting, then linger for photos, window shopping, and family friendly activities that keep the holiday spirit glowing.
Greeting Card Days — Dec 5 to Dec 7
Send Amherst cheer with a weekend of savings and sweet surprises at participating retailers, featuring special offers and discounts up to twenty percent. Stock up on unique cards, thoughtful gifts, and wrapping essentials while you wander twinkling storefronts and check the most important names off your list.
Fourth Annual Sip n Shop Stroll — Dec 18
Make it a festive night out with horse drawn carriage rides, boutique and independent retail shopping, prix fixe menus at your favorite restaurants, and a lively pop up makers and artisans market at the Inn on Boltwood. Sip something seasonal, discover perfect presents, and enjoy the glow of downtown as you stroll with friends.
Free Parking Saturdays — Nov 29 and Dec 6, 13, 20, 27
Make your visits easy with free parking on Saturdays so you can take your time exploring shops, sampling local flavors, and soaking in the season across downtown Amherst.