Apply Today!

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Apply Today! 〰️

 

Marketing Internship

Job Description

Title: Summer Marketing Internship

Reports To: Marketing & Communications Manager

Type/Location: Part-Time 20-hours, In-Person at 35 S. Pleasant St., Amherst, MA 01002

Compensation: Stipend provided by the BID & Isenberg School of Management Community Initiative

Position Overview

The marketing intern role supports Downtown Amherst’s marketing and events as well as serving as part of the Visitors Center team, helping promote local businesses, engage visitors, and support arts, cultural, and tourism initiatives. This role blends content creation with hands-on event and customer service experience.  

KEY DUTIES & RESPONSIBILITIES

Marketing & Communications (50%):

  • Produce digital content promoting Downtown Amherst’s businesses, restaurants, arts organizations, and events

  • Assist with social media planning and execution across BID platforms (Instagram, Facebook, TikTok)

  • Draft and update website content, newsletters, and online event listings

Event Support (25%):

  • Assist with planning, logistics, and on-site execution of summer events—including the summer concert series, arts and cultural programming, and community celebrations

  • Support event setup, operations, and breakdown

  • Capture content for social media and post-event marketing

Visitor Engagement & Administrative Support (25%):

  • Greet and assist visitors at the Downtown Amherst Visitors Information Center

  • Serve as an ambassador for Downtown Amherst, Provide recommendations, maps, and guidance on dining, shopping, cultural activities, and parking/transportation

  • Maintain an organized, welcoming center environment and ensure brochures and promotional materials are up to date

  • Track visitor data and frequently asked questions

  • Respond to inquiries via phone, email, and in person

  • Support other administrative tasks as assigned

IDEAL CANDIDATE

  • Marketing, management, hospitality and tourism management, or operations information management student seeking applied experience. All academic disciplines welcome! 

  • Strong writing, communication, and digital content skills.

  • Confident engaging with the public and representing organizations professionally

  • Organized, detail-oriented, and able to manage multiple tasks in a fast-paced, event-driven environment

  • Enthusiastic about Downtown Amherst, small businesses, arts and culture, and community engagement

To Apply:

Submit your cover letter and resume no later than April 15 to:

Katie Streater, Marketing & Communication Manager

Amherst Business Improvement District

marketing@amherstdowntown.com

About the Amherst Business Improvement District (BID)

The mission of the Amherst Business Improvement District (BID) is to enhance the vibrancy and economic vitality of Downtown Amherst through marketing and events, beautification and placemaking, small business support, and other strategic initiatives.

We partner with the Town, businesses, property owners, residents, cultural and educational institutions to create an inclusive, welcoming, and thriving destination—where businesses grow, community life flourishes, and visitors experience the unique charm of Amherst.

Learn more about the BID here on the website and @amherstdowntown on Instagram.