Now Hiring!

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Now Hiring! 〰️

 

Marketing & Communications Manager

Job Description

Title: Marketing & Communications Manager

Reports To: Executive Director

Type/Location: Full-Time, In-Person at 35 S. Pleasant St., Amherst, MA 01002

Salary: $50,000 - $60,000 annually, commensurate with experience, plus benefits and opportunities for professional growth.

About the Amherst Business Improvement District (BID)

The Amherst BID enhances the vitality of Amherst’s central business district through strategic marketing, events, and support services for local businesses. Amherst is a quintessential New England college town and vibrant year-round destination boasting global dining, unique retail, and excellent salons and services. An arts and culture hub, Amherst is home to world-class museums, independent cinema, and vibrant with public art, galleries, and frequent festivals, live music, and performances, among other cultural activities in the downtown and nearby colleges and University.

Role Summary

The Marketing & Communications Manager will be the creative catalyst for BID’s events, marketing, and communications. Working closely with the Executive Director, you’ll lead efforts to celebrate Amherst, support local businesses, and promote our district to the local community and visitors. The ideal candidate is an organized and creative self-starter who can both manage projects independently and work collaboratively with others. This role is perfect for someone who enjoys photography, graphic design, organizing events and building community.

KEY RESPONSIBILITIES

  • Strategic Marketing & Promotion: Develop and implement creative marketing strategies to highlight downtown Amherst, across social media and other channels.

  • Event Planning & Coordination: Plan, promote, and execute engaging events, including the annual Block Party, seasonal festivities, and other community events.

  • Community Engagement: Build relationships with local businesses, patrons, and organizations to support BID’s mission and foster a welcoming, connected district.

  • Communication & Outreach: Regularly communicate BID activities and opportunities to members and the community through newsletters and digital platforms.

  • Intern Leadership and Project Management: Help recruit, onboard, and supervise marketing interns, setting priorities and assigning projects, providing training and feedback, and ensuring high-quality deliverables that support BID campaigns, events, and communications.

QUALIFICATIONS

  • Experience in marketing, event planning, communications, or related field.

  • Excellent communication skills and creativity in engaging diverse audiences.

  • Ability to manage multiple projects independently and work collaborate with a team.

  • Familiarity with social media management, email marketing, and other digital tools.

 Why Join Us?

You will be part of a small, dedicated team committed to enhancing Amherst’s business and cultural landscape. This role offers the opportunity to lead meaningful projects, work with a supportive community, and develop professionally in a dynamic downtown.

To Apply:

Submit your cover letter and resume to:

John Page, Executive Director

Amherst Business Improvement District

director@amherstdowntown.com

PLEASE NOTE: Applications will accepted on a rolling-basis until the role is filled. Expect a response and next steps beginning February 2 or 5-10 days weeks after submission.

 

More About the Amherst Downtown BID

Mission

The mission of the Amherst Business Improvement District (BID) is to enhance the vibrancy and economic vitality of Downtown Amherst through marketing and events, beautification and placemaking, small business support, and other strategic initiatives.

We partner with the Town, businesses, property owners, residents, cultural and educational institutions to create an inclusive, welcoming, and thriving destination—where businesses grow, community life flourishes, and visitors experience the unique charm of Amherst.

A Brief History of the Amherst BID 

Founded in 2011, the Amherst Business Improvement District (BID) was established to enable property owners in Amherst’s central business district to pool their resources and collectively fund improvements, supplemental services, and programs that enhance the downtown experience. Created with the vision of promoting commercial vitality, cultural activity, and a vibrant destination for visitors and residents alike, the BID has since played a pivotal role in strengthening the community’s economic and cultural fabric.

Organized as a 501(c)6 nonprofit governed by Massachusetts General Law Chapter 40-O, the Amherst BID is led by a board of directors representing property owners, retailers, residents, the Town, and local academic institutions. This board provides fiduciary oversight and strategic direction to the professional team responsible for managing initiatives, implementing beautification projects, supporting small businesses, and creating a welcoming, dynamic downtown Amherst.

Since its formation the Amherst BID has been renewed thrice by a vote of eligible property owners in 2013, 2018, and 2023.